“Treat your customers well. It’s all about the culture you create within your store.”
The consultant reported it’s important how the store looks both inside and outside. “Curb appeal is important, and green plants make a difference.
“Color is a great way to merchandise .... Remember, no one shops below 12 inches, and the ‘sweet spot’ is from your belt buckle to six inches above your head. Use the prime real estate for your best-selling, highest-margin product.”
Lighting is also important. Use spotlights to highlight products, he said.
“Greet customers with a warm welcome .... If you don’t say something, they’ll leave.” However, the worst thing you can say is, ‘Can I help you?’”
Let them look around and “watch for clues of when to talk to them, but remember, the customer should talk 80 percent of the time.”
Willson reported, “Trust will get you repeat customers.”
Diane Raver can be contacted at email@example.com or 812-934-4343, Ext. 114.