Batesville Herald Tribune, Batesville, Indiana

Community News Network

November 19, 2012

Tech gift guide: Pick your gadget path carefully

Remember this as you shop for the must-have gadgets of the season: You're buying far more than a box of circuit boards when you pick up a smartphone or tablet. You're picking a set path through the digital world — and turning back could be painful.

As the tablet and smartphone markets grow more competitive, companies are stepping up the range of content they offer exclusively to customers as a way to stand out in the marketplace. Apple offers a bevy of quality apps and music through its iTunes Store. Amazon touts access to its enormous online marketplace. Google offers seamless integration with its mail and documents system. But what people often don't realize is that each 99-cent app or $2 song sinks them deeper into a lasting relationship with the company that sells stuff to run on their gadgets.

"I don't think it's something that everyone considers, but it's something that they should," said Carl Howe, an analyst with Yankee Group. "Particularly with mobile devices, there can be as much investment in the content in the device as with the device itself."

In other words, over the course of a year or two people can spend hundreds of dollars on songs, movies, apps and books that they often can't transfer to another brand of smartphone or tablet.

If you pick an iPhone this Christmas, do it with the knowledge that a lot could get stuck there if you switch to a different smartphone down the line. Even apps made by the same companies won't transfer between devices. Buying Angry Birds on your Kindle Fire will never make it show up on your iPhone — you'll have to buy it twice.

This lock-in is becoming even more pronounced as companies introduce families of devices that share app stores and information. Apple, Google and Microsoft all point to this cloud storage capability as a major selling point as they hawk their lines of smartphones, tablets and, at least for Apple and Microsoft, computers.

Text Only
Community News Network
Featured Ads
AP Video
US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City Diplomatic Push Intensifies to End War in Gaza Obama Offers Condolences at Dutch Embassy Cat Fans Lap Up Feline Film Festival Raw: Lawmakers Scuffle in Ukraine's Parliament The Rock Finds His Inner 'Hercules' Michigan Plant's Goal: Flower and Die Raw: MH17 Passenger Remains in Kharkiv, Ukraine Raw: Israel Hits Gaza Targets, Destroys Mosques ShowBiz Minute: Hoffman, Oberst, Box Office WWII Vet Gets Medals, 70 Years Late Raw: Israel Bombs Multiple Targets in Gaza Veteran Creates Job During High Unemployment Raw: Cargo Craft Undocks From Space Station Widow: Jury Sent Big Tobacco a $23B Message New Orleans Plans to Recycle Cigarette Butts UN Security Council Calls for MH 17 Crash Probe Obama Bestows Medal of Honor on NH Veteran
Seasonal Content
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Facebook