Batesville Herald Tribune, Batesville, Indiana

Community News Network

April 4, 2013

Facebook introduces smartphone software

Facebook Thursday unveiled smartphone software that puts social-networking features front and center on a handset, stepping up efforts to boost sales of advertising on small screens.

The new software, which the company calls Home, makes it easier to access Facebook features — such as friends' photos, messages and status updates — on a smartphone's home screen, Chief Executive Officer Mark Zuckerberg said at an event in Menlo Park, Calif.

The application is available starting April 12 on Samsung Electronics and HTC phones that run Google's Android operating system.

Now that the majority of users access Facebook via mobile devices, Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that handsets with Facebook-centric software will do a better job wooing users and marketers than current downloadable applications, Howe said.

"The problem with apps is they're a click away from wherever you are," said Carl Howe, an analyst at Yankee Group. "Facebook wants to remove that barrier."

HTC executives announced the HTC First device that will prominently feature Facebook's Home application. Ralph De La Vega, head of AT&T Inc.'s mobile business, said HTC First will run on his company's most advanced wireless network.

Home will have monthly updates, can be installed from Google Play, Google's online app store, and will be available on tablets in the coming months, Facebook said.

Facebook isn't building a smartphone or creating an operating system, Zuckerberg said.

Amazon.com uses a version of Android in the Kindle Fire tablet. In Amazon's case, that means bypassing Google's preloaded applications, such as Gmail, Google Maps and YouTube, which generate revenue for Google.

Software crafted by Facebook will more prominently display the social network on handsets and could challenge competitors such as Apple and Google for the attention of smartphone users, Howe said.

Text Only
Community News Network
  • The Simpsons still going strong

    The groundbreaking animation first hit the air Dec. 17, 1989, but the family first appeared on television in "The Tracey Ullman Show" short "Good Night" on April 19, 1987.

    August 21, 2014

  • Police chief resigns over racial slur repost to Facebook

    A repost on his personal Facebook page of a racially-charged comment by the original poster of a comedy video has forced the police chief of an Oklahoma city to resign his office.

    August 21, 2014

  • Does Twitter need a censor?

    Twitter decided last year to make images more prominent on its site. Now, the social network is finding itself caught between being an open forum and patrolling for inappropriate content.

    August 21, 2014

  • sleepchart.jpg America’s sleep-deprived cities

    Americans might run on sleep, but those living in the country's largest cities don't appear to run on much.

    August 20, 2014 1 Photo

  • Who should pay for your kids ACT?

    Thirteen states paid for 11th-grade students in all public high schools to take the ACT college admission test this year, with several more planning to join them in 2015.

    August 20, 2014

  • Pets.jpg Why do people look like their pets?

    As much as we might quibble over the virtues and vices of Canis domesticus, however, and over whether human nature is any better or worse than dog nature, even dog fanciers don't usually want to look like a dog.

    August 20, 2014 1 Photo

  • Ice bucket challenge trending up

    Internet trends are a dime a dozen these days. Everything from Tebowing to planking to the cinnamon challenge can cause a wave of social media activity that can last for weeks before fizzling out.

    August 19, 2014

  • Africa goes medieval in its fight against Ebola

    As the Ebola epidemic claims new victims at an ever-increasing rate, African governments in Sierra Leone, Guinea and Liberia have instituted a "cordon sanitaire," deploying troops to forcibly isolate the inhabitants in an area containing most of the cases.

    August 18, 2014

  • Democrat? Republican? There's an app for that

    If you're a Republican, you might want to think twice before buying Lipton Iced Tea, and forget about Starbucks coffee. If you're a Democrat, put down that Reese's Peanut Butter Cup, and throw away the cylinder of Quaker Oats in your pantry.

    August 18, 2014

  • Five myths about presidential vacations

    In the nuclear age, presidents may have only minutes to make a decision that could affect the entire world. They don't so much leave the White House as they take a miniature version of it with them wherever they go.

    August 15, 2014