Batesville Herald Tribune, Batesville, Indiana

Business

July 8, 2014

ISBDC helps restaurant owner

Mayasari Effendi and her husband, Richard Mays, together own Mayasari Indonesian Grill, Greensburg. Their restaurant features fresh, made-to-order and authentic Indonesian Cuisine with a twist on American fare, according to Kelsey Brown, Southeast Indiana Small Business Development Center marketing coordinator.

Before becoming an entrepreneur, Effendi graduated with a degree in computer science from Purdue University in 2006. She and Mays met at Valeo Engine Cooling, where he worked for more than 23 years. In 2009, Effendi went to culinary arts school.

Her grandma owned a restaurant in Indonesia, and she was in the restaurant a lot as a kid and often helped the family-run business by working there after school. She learned a lot about the restaurant business, and her grandma and mom taught her how to cook. Although it was difficult working in the restaurant so much growing up, Effendi is grateful that she had the experience working at her family’s restaurant when she was little.

Her mission for her business is to allow people to try cuisine from different cultures who may have never experienced diverse food. She wishes to expand her customers’ culinary experience.

The couple enjoy so much about their business. They love the looks on customers’ faces when their food arrives at their tables. Some people try Indonesian food for the first time at the restaurant and fall in love with the tasty cuisine. Long hours at the restaurant make her job a little more difficult. However, she gets to work with her family, which makes it all worth it. Their children enjoy helping out at the restaurant when they have the time.

Like most entrepreneurs, Effendi has faced some challenges along the way. When first opening, the introduction of exotic food to the Greensburg area proved to be challenging because it was new to the citizens. Although some of the Greensburg people had never tried Indonesian food, once they did try it, they loved it and always return for more.

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