Forethought Financial Services, Inc. officials announced Oct. 13 that its associates, in concert with a company-sponsored dollar-for-dollar matching program, raised $22,000 for the American Red Cross in support of its hurricane disaster relief efforts.

"Given that we’re dealing with two major hurricane recoveries now, it’s as important as ever to remind people that the Red Cross still has a big job to do, and needs help. The generosity our associates have shown in this fund-raiser was heartwarming," noted Steve Lang, Forethought president and CEO.

Forethought Financial Services, Inc., headquartered in Batesville, provides products and services that help consumers plan and fund funeral and other end-of-life expenses.